Fulfilment services in Tourism Industry: Tourism Australia
Tourism Australia is a statutory authority of the Australian Government. Their remit is to promote Australia as a tourism destination internationally and domestically and to deliver research and forecasts for the sector.
Fulfilment objective
In 2007, Orbital’s specialist travel sector brand BP Travel Marketing Services was invited to take part in a six month trial with Tourism Australia. The brief was to manage the ordering, picking, packing and mailing of Tourism Australia’s destination guides and point of sale material to all UK travel agents and Nordic countries.
During this time the Contract was put out to public tender and in June 2008 we were successful in our bid to manage Tourism Australia’s trade fulfilment
requirements.
The objectives are as follows:
- Provide all travel agents with an online ordering service.
- Store literature and point of sale material and despatch as required.
- Service exhibitions in UK & Nordic Countries.
- Manage the ‘Aussie Specialist’ pack programme.
- Deliver a full reporting service based on activity carried out.
- Provide a full account management service.
Activity
Travel agents access our web-based Trade-Gate application to request destination guides, maps, window displays and other point of sale material. Request controls can be set to manage the quantity and frequency of orders relative to agent productivity which helps to manage cost and reduce waste.
Tourism Australia operates a training programme for travel professionals to become one of their worldwide network of Aussie Specialists. Those that
successfully qualify are sent packs containing a variety of promotional information and materials, as well as a personalised certificate.
All storage, fulfilment and distribution activity is computer controlled and Tourism Australia access management information via CampaignXec, our online reporting tool.
We are delighted to add such a high profile organisation to our client portfolio and look forward to being part of their exciting developments over the next three years.
Note: BP Travel Marketing Services is one of a number of brands within the Orbital Group that provide specialist marketing communication services for specific market sectors. Other sectors include education, publishing, pharmaceutical/healthcare and domestic tourism/leisure.
