Dogalogue Christmas Catalogue Delivery
Published on 25/04/2010
Xmas comes early for Orbital Response with “Dogalogue®”
Orbital Response, one of the UK’s specialist response and fulfilment providers has been appointed by Guide Dogs to deliver response services for its print, online, audio and Braille Christmas catalogue “Dogalogue®”.
“Dogalogue®” is a full colour 32 page catalogue with over 300 items covering calendars, Christmas cards, wrapping materials and general gift items. Mailing of some 260,000 catalogues will begin on 1st September 2009 with staggered release dates. This is aimed at previous customers, previous “Dogalogue®” requesters, cold lists and other Guide Dogs supporters.
Orbital Response were selected from a shortlist of three suppliers. A major reason Orbital was selected was its excellent customer service and high level of security including their impending PCI/DSS compliance.
Order processing will be through the Orbital call centre in Ashford, Kent, via their Microsoft Dynamics AX based Apollo system. Tasks will include credit card and other banking functions, managing gift aid where donations are concerned and customer support where needed. Product despatch will be through the 100,000 sq ft fulfilment complex centrally located in Rushden, Northamptonshire.
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Sue Randall, Head of Sales, Orbital Response and Fulfilment, says:
“ Having worked with Guide Dogs on various ad hoc projects we are proud to have won this contract from Guide Dogs, one of the most prestigious players in the not for profit sector. The team at Orbital Response & Fulfilment are looking forward to working on this contract for such a worthwhile organisation”.
Fiona Price, Guide Dogs head of commercial ventures, said:
“We are pleased to be working with Orbital to ensure that 2009 is another successful year for the Dogalogue®. We have thousands of loyal customers and Guide Dogs supporters who look forward to receiving their gifts in time for Christmas, helping to raise money to support the UK’s 4,500 Guide Dog partnerships”.
